Your customers are asking AI who to hire. You're not the answer.
Ask ChatGPT, Gemini or Google's AI for a contractor in your area and it comes back with two or three businesses. Not ten links. Not a map pack. Two or three names, and no page two to scroll to.
On the call we run the check live, on your business, in front of you.
The list quietly became an answer.
Search used to hand people ten links and let them decide. Now it increasingly hands them a recommendation. The engine reads the web, picks a small number of businesses, and names them.
Ten spots became three
A results page had room for everyone on it. An answer has room for two or three. The shelf got dramatically smaller and nobody told local businesses.
There is no page two
Ranking eleventh on Google still meant a determined customer could find you. Being left out of an answer means you were never mentioned at all.
It reads, it doesn't rank
These engines aren't sorting a list by authority. They're reading pages and repeating what they understood. If nothing about you is readable, there's nothing to repeat.
We don't pitch you. We show you the answer.
Every trade has five or six questions a customer asks right before they hire someone. We put yours to the engines your customers are actually using, and send you back exactly what came out.
“Who is the best pressure washing company in Ocean City?”
Here are a few well-reviewed options in the Ocean City area:
- 01 A competitor you know by name
- 02 A competitor two towns over
- 03 A franchise that opened last year
- — Your business. Not mentioned.
Nothing here is a mock-up of your business. We run the real questions and send you the real answers, whatever they say.
Your real buying questions
Not keywords. The sentences a homeowner types when they've decided to hire and just need a name.
Put to every engine
ChatGPT, Gemini, Perplexity and Google's AI Overviews, because your customers don't all use the same one.
Sent to you unedited
Including the times you already show up. If you're in good shape we'll tell you that and you've lost nothing but a phone call.
It's rarely that you're bad. It's that you're unreadable.
The businesses getting named are not always the best ones. They're the ones a machine could understand, quote and trust.
Nothing tells it what you do
Without structured markup, your services, service area, hours and pricing are things a machine has to guess at from paragraphs. Usually it guesses wrong, or skips you.
You never answered the question
These engines quote pages that answer a question directly and plainly. If your site has a services page and nothing else, there is no passage worth lifting.
You're absent where it looks
Answers get assembled from directories, review platforms, local press and forum threads. Being invisible in those sources means being invisible in the answer.
Someone else got there first
Citation compounds. Every month a competitor is the one being named, they become a slightly safer answer and you become a slightly less likely one.
Everything under the bonnet, not just the writing.
Content on its own does very little if the site underneath it is unreadable, slow, or invisible to the crawlers these answers are built from. So the build starts with the plumbing and the measurement, then the writing sits on top of something solid.
Audit and baseline
Week one- ✓Technical audit of every page on the site
- ✓Crawlability, speed and mobile pass
- ✓Baseline AI answer check on every target question
- ✓Competitor citation analysis: who gets named, and why
- ✓Google Business Profile and listings review
- ✓Analytics and Search Console instrumented properly
The back-end build
Weeks one to three- ✓Structured data for organisation, services and service area
- ✓FAQ, review and pricing markup the engines actually read
- ✓A machine-readable business entity across the whole site
- ✓Every fault the audit found, corrected in the code
- ✓Internal linking rebuilt around buying questions
- ✓Sitemap and robots rules opened to AI crawlers
The answer library
From week two, then every month- ✓Twelve full-length articles in the build
- ✓Six new ones every month after that
- ✓One per buying question, written to be quoted
- ✓Individually illustrated, published to your own site
Measure and tune
Every month, ongoing- ✓Every target question re-run across all four engines
- ✓Analytics review: what they searched, saw and did next
- ✓Data-led edits to pages that are close but not landing
- ✓Citation placement and listing clean-up
- ✓New questions added as your services or season shift
- ✓A written report in plain English, not a dashboard link
The engine already exists.
The content layer is the part most agencies quietly outsource or never finish. Ours is built and running. We publish full-length, individually illustrated articles straight into a client's live site through their CMS, and a recent build put twenty-five of them live in one pass.
That is the same machine, pointed at the questions your customers ask before they hire. It's why the answer library takes weeks here instead of the better part of a year, and why the monthly re-check is a report rather than an invoice with nothing behind it.
Every question they ask, answered in full.
This is the bulk of the work and the part almost nobody finishes. An engine can only quote a page that actually answers the question. So we write one for every question your customers ask, properly, at length, and publish it to your own site where it keeps working.
Those are real examples from one trade. Yours are researched against your services and your area before a word gets written.
Named in ninety days, or we work for free.
We agree your target questions in writing before anything starts. If ninety days after your build goes live you are not named in a single one of them, we keep working at no charge until you are.
- ✓Your questions, agreed up front. Written down before we begin, so nobody moves the goalposts later, in either direction.
- ✓Ninety days from go-live, not from signature. The clock starts when the build is published, so our own delays never eat your window.
- ✓Not named in any of them? We keep going, unpaid. Same work, same cadence, no invoices, until your name appears in one.
- ✓Miss a month's articles and that month is free. The output is entirely on us, so we carry the whole risk of not producing it.
- ✓Leave whenever you want. No lock-in. Ninety days is what it takes to judge this fairly, not a contract you are trapped inside.
What we deliberately do not promise: a position, a date, or that a particular engine names you on a particular morning. Nobody controls these systems and anyone telling you otherwise is selling something. What we can promise is that we do not stop and you do not keep paying while it is not working.
This suits some businesses and wastes others' money.
- ✓ You serve a defined area and want more work in it
- ✓ You've been trading long enough to have real reviews
- ✓ You could take on more jobs next month without breaking
- ✓ You have a website you're able to publish to
- × Brand new, with no reviews or trading history yet
- × You need the phone ringing this week
- × You're already at capacity and turning work away
- × You want to buy it and never look at it. The monthly report only helps if someone reads it
Priced so you can see the maths.
The entity layer and the first run of the answer library. This is the bulk of the work and it happens once.
- ✓ Full technical audit of your site
- ✓ Complete structured data build
- ✓ Analytics and Search Console set up
- ✓ Twelve articles researched and published
New answers, citation work, and the monthly re-check that shows whether any of it moved.
- ✓ Six new articles every month
- ✓ Citation placement and listing clean-up
- ✓ AI re-check across all four engines
- ✓ Analytics review and data-led page edits
- ✓ No long contract. Ninety days is a fair look
One recovered job a month covers it in most trades. We'll do that arithmetic with your actual job value on the call, and the ninety-day guarantee above applies from the day your build goes live.
Questions worth asking first.
It overlaps, but the target is different. Classic SEO competes for a position on a page of links. This competes to be one of two or three businesses a machine names out loud. The markup work, the way pages are written and the sources that matter are all different because the thing reading them is different.
Expect the first movement somewhere between six and twelve weeks. The markup is read quickly. Being quoted takes longer, because the engines have to encounter your pages and the sources that reference them. Anyone promising next week is guessing.
That we keep working. We agree your target questions in writing, and if ninety days after go-live you are not named in any of them, we carry on at no charge until you are. Separately, if we miss a month's articles that month is free. What we don't guarantee is a position or a date, because nobody controls these engines. The guarantee is on our effort and our output, which are the parts we actually own.
Access to publish to your website, your service list and areas, and about forty minutes at the start so we get your trade's real buying questions right rather than guessing them. After that it runs without you.
Then we'll tell you on the call and you've spent fifteen minutes. It does happen, usually in trades where one strong local player has quietly become the default answer. Worth knowing either way.
Find out what AI says about you right now.
Fifteen minutes. We run your questions live on the call and you see the answer for yourself. If your name is already in it, we'll say so and you can get back to work.